Setting the benchmark for South African mountain biking
SOUTH African mountain bike team, FedGroup Itec will look to set the benchmark for 2014.
With the support of their key sponsors, the team is ready to defend old titles and snatch new ones.
“2013 was a positive year and any negativity was overcome by the team’s drive to be the best,” said team captain, Brandon Stewart. “Even though we faced a few obstacles in the beginning of the year, our performance in various events this year, gave us the firepower we needed to rebuild our confidence and regain momentum”.
Next year marks the financial services group’s third year sponsoring the team. “We invest in the team because we believe that mountain biking is the fastest growing sport in South Africa,” said chief financial officer, Scott Field. “Some of our top clients and prospective clients are keen mountain bikers so our sponsorship gives us brand exposure in a key target market.”
The team’s new kit was revealed at a launch at the company’s head office in Sandton. The kit recognises the individuality of each of the riders. “The inspiration behind the design was to differentiate FedGroup Itec from other teams and let the personalities of the riders come through while still representing what our key sponsors stand for,” said Stewart.
The team aims to win the Cape Epic, World Marathon Championships, SA Championships and the Mzansi Tour.
