Entrepreneurs pitch for their businesses at the Engen Pitch and Polish workshop

The 10th annual Engen Pitch and Polish workshop and entrepreneurship competition kicked off today (7 July) in Woodmead to help entrepreneurs get their businesses started.

Author of Pitch to Win, Justin Cohen shared his secret to success with the entrepreneurs. He said that there are only two things that entrepreneurs need to base their business on; either increase pleasure or reduce pain.

Cohen says that to be successful, entrepreneurs need to have vision. They need to be motivated and able to envision the contribution they want to make to society #PitchAndPolish @Sandton_News

— Laura Pisanello (@LauraPisanello) July 6, 2019

Cohen says the best entrepreneurs are aware of what gaps need to be filled in their community and how they can address their problems. He says that you don't always need to create something brand new but you can do something better or cheaper #PitchAndPolish @Sandton_News

— Laura Pisanello (@LauraPisanello) July 6, 2019

Cohen said entrepreneurs are the ones who move past failure and find solutions to their problems.

Cohen says that the best entrepreneurs don't play the blame game. He says that there are always entrepreneurs who thrive even in the worst economic conditions because they solve problems #PitchAndPolish @Sandton_News

— Laura Pisanello (@LauraPisanello) July 6, 2019

Cohen says people need to change the way they think about failure. He says one of the great things about #PitchAndPolish and is that the entrepreneurs have the opportunity to pitch their business and receive feedback about how to do it better @Sandton_News

— Laura Pisanello (@LauraPisanello) July 6, 2019

Cohen says that even the most brilliant business will fail if the owner doesn't know how to pitch it. He says that brilliance of #PitchAndPolish is that it teaches entrepreneurs how to sell their business @Sandton_News

— Laura Pisanello (@LauraPisanello) July 6, 2019

Five contestants delivered their pitch for their business at the Engen Pitch & Polish workshop and entrepreneurship competition.

Related article: 

https://sandtonchronicle.staging.lnn.caxton.cloud/228257/youth-entrepreneurship-programme-celebrates-top-graduate/