Sandton expo promotes proudly SA
SANDTON - The fourth annual Proudly South African Buy Local Summit and Expo was hosted at the Sandton Convention Centre.
As part of the Proudly South African drive, the expo was aimed at promoting local manufacturing and local businesses. This encourages an increase in the uptake of locally produced products and services, to stimulate the local economy and create jobs.
Anchoring the event was master of ceremonies and radio personality Bruce Whitfield of The Money Show, and host Leslie Sedibe, CEO of Proudly South African.
“Proudly South African is not only a Buy Local Activism Campaign but also a social movement at the core of what every South African can do to reduce the unacceptably high levels of poverty in our country, and contribute to the socio-economic welfare of our people,” said Sedibe.
The gathering of multi-nationals, government, enterprise development agencies, private businesses and exhibitors showcased their products and services with a view to create networks, and link state organs and corporate business to local suppliers and entrepreneurs.
Among the estimated 150 exhibitors was Zinto Marketing Group which began as a small local promotions company. In just over 15 years, the established brand activation, events and entertainment company has developed into a fully-fledged below-the-line agency specialising in branded entertainment, main market activations, school road shows, campaigns, talent management, sound and video production as well as staging and set design.
At the helm is CEO and founder, Michelle Combrinck a multilingual businesswoman who has a passion for the youth and the ability to understand South Africa’s diverse markets.
“Our mission at the Summit and Expo was to demonstrate how private-public partnerships can assist aspiring entrepreneurs and create jobs while alleviating poverty, inequality and unemployment among the youth,” said Combrinck. “Budding entrepreneurs need more support from corporate initiatives that can give of their time and resources, and guide, train and mentor start-ups by offering financial and marketing support.”
The company uplifts and develops talented youngsters through in-house training and ground work experience, so that they can become independent entrepreneurs and performers.
Details: www.zinto.co.za
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